Email marketing is a powerful tool for nurturing leads, building relationships, and driving sales. At Maya Studios, we elevate email marketing beyond simple promotions.
Our approach focuses on delivering highly targeted, personalized email campaigns that resonate with your audience. We craft compelling content, optimize for conversions, and track performance closely to ensure maximum ROI.
From crafting subject lines that grab attention to designing emails that inspire action, our team is dedicated to helping you achieve your email marketing goals.
6 KEY BENEFITS OF EMAIL MARKETING
- Facilitate businesses to connect with their target audience and build strong relationships.
- Provide updates to customers about new launches, promotions and any changes in company policies that may impact them directly or indirectly.
- Communicate time-sensitive offers and discounts effectively.
- Boost lead generation, enhance revenue and improve conversion rates.
- Improve customer engagement levels.
- Enable targeted outreach to customers based on their position within the marketing funnel.
How Maya Studios Can Help Your Business
At Maya Studios we believe that Email marketing is one of the best direct tools to convey about the brand’s products and services and build authentic customer relationships to drive ROI.
Our Email marketing process is a strategic approach based on the following key principles:
- Segmentation: Segmenting the email list by demographics, interests and behaviour is the best way to ensure that emails are relevant to your customers’ needs.
- Design: Focusing on easy navigation and clutter-free visuals is key to influencing customers to take desired actions.
- Call-to-action: A clear and compelling call-to-action is half the battle won in making your customers convert.
- Mobile Optimization: Ensuring mobile-friendly emails creates a positive customer experience which ultimately leads to success.
- Testing & Tracking: Conducting A/B tests and tracking email metrics to measure performance keeps email marketing efforts aligned with overall business goals and objectives.
We believe in taking a calculated route for successfully executing our Email marketing process. This is what it looks like:
- Build and segment your email list: We divide your email based on multiple factors so that your customers get personalized emails that are relevant to their unique needs as well as the stage they are at within the marketing funnel.
- Craft high-quality content: We aim to target customers with well-crafted emails such as catchy subject lines, relevant email content and a compelling call-to-action to nudge your customers to convert and create long-lasting customer relationships.
- Design your email templates: Our team of highly qualified designers create visually appealing and clutter-free emails that are easy to read and navigate.
- Schedule: We work at catering to your customers’ needs with relevant content for which we employ tools like scheduling so that your customers receive emails when they are most active and likely to click and read the mail.
- Test: Testing the right things is one of the keys to successful email marketing. When conducting tests, we check for deliverability, spam score, authentication, inbox placement and many more so that your customers have nothing short of a great shopping experience.
- Track & Analyze: Our expert team knows which data to look out for and how these insights can be critical in optimizing future email campaigns.
Our creative and ethical guidelines:
- User-centric design: We create visually impactful emails that are mobile-friendly and easy to navigate.
- Authenticity: We ensure that our emails are original and resonate with your target audience.
- Relevance: We ensure that our emails align with the stage your customer is at within the marketing funnel so that they get the most value out of the mailers.
Reach out to Maya Studios today to understand how our email marketing services can help you achieve your business goals and objectives.
Here’s What You Can Expect
Milestone 1: Initial Audit & Analysis
- Conduct a thorough website audit to identify areas for improvement
- Analyze the client’s target audience, competition analysis and market trends.
Milestone 2: Keyword Research & Selection
- Identify short and long keywords relevant to your client’s business goals.
- Conduct keyword research to determine search volume, competition, and potential difficulty.
Milestone 3: Content Creation & Optimization
- Develop a content calendar and create high-quality, informative content.
- Optimize content for target keywords and user experience.
- Regularly update and refresh existing content.
Milestone 4: Technical SEO
- Address any technical issues that may be affecting search engine visibility.
- Create an XML sitemap.
- Submit your website to search engines.
Milestone 5: Off-page Optimization
- Build high-quality backlinks from reputable websites.
- Utilize guest posting, outreach, and other link-building strategies.
Milestone 6: Analytics & Monitoring
- Set up Google Analytics to track website traffic, user behavior, and conversions.
- Monitor keyword rankings, organic traffic, and other relevant metrics.
- Analyze data to identify areas for improvement and optimize your SEO strategy.
Milestone 7: Regular Reporting & Optimization
- Provide regular reports to the client on SEO progress and performance.
- Continuously monitor and optimize your SEO strategy based on data and industry trends.
Frequently Asked Questions
Shalini Mehta
EVP, Digital Transformation & Content Marketing