User Research – Informed Decision Making
No research, no decisions, only whims and fancies.
The parable of the blind men and an elephant is a story of a group of blind men who have never come across an elephant before and who learn and imagine what the elephant is like by touching it. Each blind man feels a different part of the animal's body, but only one part, such as the side or the tusk. They then describe the animal based on their limited experience and their descriptions of the elephant are different from each other. Source
The moral of this, ancient Indian, parable is that we have a tendency to claim absolute truth based on our limited, subjective experience while ignoring other people’s limited, subjective experiences which may be equally true. User research is the antidote to blind decision making.
Understanding your customers is the foundation of successful product development. Through user research we uncover target audience’s hidden needs, preferences, and behaviour.
At Maya Studios, our research methodologies adapt to your project’s specific goals, whether you’re in the early stages of ideation or refining an existing product. We utilize a mix of research methods and combine quantitative and qualitative research techniques to gain a comprehensive understanding of your target audience.
By creating detailed customer journey maps, we identify pain points and opportunities for improvement. Our insights empower you to make data-driven decisions that enhance user experience and drive business growth.
Realistic & tangible research insights
Our UX Research Toolkit
- In-depth Interviews, Dyads & Triads
- Focus Group Discussion (FGDs)
- Surveys
- Designing questionnaires
- A/B Testing
- Card Sorting
- Field Study
- Usability Testing
