Social Media Marketing

Social media marketing helps businesses drive traffic to their website and build a loyal community through increased engagement.

Maya Studios’s strategic approach helps you amplify your brand voice through informative and engaging content crafted for social media platforms. This improves your traffic and brand awareness, generates leads and helps you build strong relationships with your customers. It also helps in creating your own brand advocates adding to your brand’s trust and credibility.

• Helps your brand stand out from the rest
• Helps grow brand awareness
• Increases customer satisfaction by responding to customer queries in real time.
• Helps improve business by staying tuned to customer sentiments and their needs.
• Helps build trust and loyalty by providing customers timely resolution to their problems.
• Gives an opportunity to engage with followers and build a positive image for your brand
• Offers companies a voice and an opportunity to build a unique narrative for their business
• Analyze your business competitors
• Boost search engine optimization efforts
• Increases your company’s website traffic.
• Works as a powerful lead generation tool.
• Earn greater ROI as both paid and organic posts produce high rate on investment.
• Helps to reengage customers and nudge them complete their purchase
• Its a great tool for social listening
• Build partnerships and collaborations with like-minded people

Social Media Marketing includes following:

1. Creating social media strategy
2. Creating content calendar and publishing
3. Advertising campaigns (Facebook ads, Instagram ads)
4. Tracking, reporting, sharing insights and optimization.
5. Managing Influencer marketing and partnerships

How Maya Studios Can Help Your Business

Maya Studios believes in building genuine customer relationships through social media platforms. We go by three core principles:

1. Customer Focus: We keep the customer at the centre and plan content accordingly.
2. Brand consistency: We ensure that the content we create for social media platforms aligns with your brand goals and objectives as well as with content across online and offline platforms.
3. Relevance: We deliver content that is relevant, timely and connects with your audience.

To achieve these goals, we employ the following approach:

1. Data-driven decision making: We analyze data related to your customer’s needs and preferences and design a content strategy accordingly.
2. Optimization: We continuously monitor digital campaigns and keep making changes to ensure we achieve our end goals and get the highest possible benefit from the money and efforts spent on running the campaign.

Our creative and ethical guidelines:

1. Clarity: We ensure that we use communication and messaging that is clear and easy to understand.
2. Consistency: We ensure that all communication aligns with the brand philosophy and values so that the customer can enjoy a seamless experience.

Connect with Maya Studios today to understand how we can help your business thrive.

FREQUENTLY ASKED QUESTIONS

What is the difference between organic social media posts and paid posts?

Organic social media posts consist of content that does not use an advertising budget. The organic audience usually engages more with organic content as they have a genuine interest in your brand and want to stay connected with it. However, social media platforms often limit the reach of organic posts making it essential for businesses to use a combination of both organic and paid content. This strategy ensures that you achieve both organic engagement and targeted reach.

Do I need account on all social media platforms for my business?

Identifying the right social media platforms for your business depends on your products/services, the industry your business belongs to and your overall marketing strategy along with a thorough understanding of your customers’ demographics, preferences and where they engage socially. As more people continue to join social media platforms, the better approach to take is to initially focus on establishing a presence on one or two key channels. Once you have garnered a strong presence and have got the hang of what clicks on social media, you could look at expanding to additional social media platforms.

What kind of content should I create for social media platforms?

Utilize Google Analytics and social media insights to gain a comprehensive understanding of your customer’s needs and preferences, Utilize Google Analytics and social media insights to get a complete understanding of your customers’ needs and preferences which will help you to create content that resonates with them. In addition, figure out whether your focus should be on your products and services, your company culture, your commitment to social causes such as sustainability or the health benefits of your products. This approach will let you create content with a purpose rather than spending your efforts across various topics.

While still images can be effectively used on your website and social media channels, video content improves engagement considerably. In the last five years or so, video has also emerged as one of the most effective ways of starting conversations on social platforms. It is extremely important to understand that social media marketing including content creation is a full-time job and requires continuous efforts and dedicated attention. Allocating the optimum budget and resources for content creation and integrating social media marketing into overall strategy is crucial in achieving business goals and objectives.

Is it expensive to run paid social media campaigns?

If done strategically, social media marketing as well as other digital marketing tools can be quite cost-effective. To optimize your return on investment, make sure that you target the right audience. The success of a campaign depends largely on reaching out to the age group of customers that is genuinely interested in your products and services and planning the delivery of messages to them when they are most active. Carefully planned campaigns that are regularly tested and optimized are sure to give you a high return on your investment.

How can I increase my follower count on social media platforms?

In addition to delivering high-quality products and providing exceptional customer service, the most effective way to gain social media followers is through consistently producing relevant content. Social media marketing should be viewed as a marathon rather than a short sprint. By regularly sharing useful content, customers will recognize the value of your brand and will want to stay connected with it.
Positive interactions between brands and customers on social media encourage word-of-mouth promotion which in turn attracts additional followers. It is essential to create engaging and valuable content on a consistent basis while actively engaging with your customers. Address their inquiries, offer solutions to their problems and ensure that they are heard. This approach is key to establishing a positive image which ultimately leads to an increase in followers and enhanced engagement.

What is influencer marketing?

Influencer marketing refers to the strategy of leveraging influencers to promote your products or services through their social media platforms. There is enough evidence to show that this approach can be very useful in boosting engagement, conversion rates and overall revenue. However, it is essential to select influencers whose values and philosophy align with your brand and who are genuinely enthusiastic about promoting it to their audience.
Often brands engage popular influencers for promotional activities without considering that these individuals may already be swamped with collaborations and may provide biased endorsements for any brand that compensates them. A collaboration lacking a clear strategy is a no-win situation for your brand. It is essential to define your communication objectives, understand the influencer and their audience’s interests and preferences and design a campaign that lets influencers express their personality and contribute to driving traffic, engagement and conversions for your brand.

How many influencers should I work with for social media campaigns?

There is no fixed number of influencers that a brand must engage with. The best approach is to establish a relationship with a select group of influencers who resonate with your brand’s philosophy and collaborate with them regularly.
Although paid collaborations with popular influencers can get eyeballs, it is the organic mentions, particularly from micro-influencers that genuinely boost brand awareness and drive customer engagement. It is essential to develop authentic relationships with influencers even if it involves one or two individuals. Influencers should be viewed as ambassadors for your brand.