Email Marketing

Email marketing is a powerful tool for nurturing leads, building relationships, and driving sales. At Maya Studios, we elevate email marketing beyond simple promotions.

Our approach focuses on delivering highly targeted, personalized email campaigns that resonate with your audience. We craft compelling content, optimize for conversions, and track performance closely to ensure maximum ROI.

From crafting subject lines that grab attention to designing emails that inspire action, our team is dedicated to helping you achieve your email marketing goals.

6 KEY BENEFITS OF EMAIL MARKETING

• Facilitate businesses to connect with their target audience and build strong relationships.
• Provide updates to customers about new launches, promotions and any changes in company policies that may impact them directly or indirectly.
  • Communicate time-sensitive offers and discounts effectively.
• Boost lead generation, enhance revenue and improve conversion rates.
• Improve customer engagement levels.
• Enable targeted outreach to customers based on their position within the marketing funnel.

At Maya Studios we believe that Email marketing is one of the best direct tools to convey about the brand’s products and services and build authentic customer relationships to drive ROI.

Our Email marketing process is a strategic approach based on the following key principles:

1. Segmentation: Segmenting the email list by demographics, interests and behaviour is the best way to ensure that emails are relevant to your customers’ needs.
2. Design: Focussing on easy navigation and clutter-free visuals is key to influencing customers to take desired actions.
3. Call-to-action: A clear and compelling call-to-action is half the battle won in making your customers convert.
4. Mobile Optimization: Ensuring mobile-friendly emails creates a positive customer experience which ultimately leads to success.
5. Testing & Tracking: Conducting A/B tests and tracking email metrics to measure performance keeps email marketing efforts aligned with overall business goals and objectives.

We believe in taking a calculated route for successfully executing our Email marketing process. This is what it looks like:

1. Build and segment your email list: We divide your email based on multiple factors so that your customers get personalized emails that are relevant to their unique needs as well as the stage they are at within the marketing funnel.
2. Craft high-quality content: We aim to target customers with well-crafted emails such as catchy subject lines, relevant email content and a compelling call-to-action to nudge your customers to convert and create long-lasting customer relationships.
3. Design your email templates: Our team of highly qualified designers create visually appealing and clutter-free emails that are easy to read and navigate.
4. Schedule: We work at catering to your customers’ needs with relevant content for which we employ tools like scheduling so that your customers receive emails when they are most active and likely to click and read the mail.
5. Test: Testing the right things is one of the keys to successful email marketing. When conducting tests, we check for deliverability, spam score, authentication, inbox placement and many more so that your customers have nothing short of a great shopping experience.
6. Track & Analyze: Our expert team knows which data to look out for and how these insights can be critical in optimizing future email campaigns.

Our creative and ethical guidelines:

1. User-centric design: We create visually impactful emails that are mobile-friendly and easy to navigate.
2. Authenticity: We ensure that our emails are original and resonate with your target audience.
3. Relevance: We ensure that our emails align with the stage your customer is at within the marketing funnel so that they get the most value out of the mailers.

Reach out to Maya Studios today to understand how our email marketing services can help you achieve your business goals and objectives.

How can Email marketing help my business?

Email marketing is one of the most effective tools for businesses to cultivate leads, build customer relationships, keep clients informed about new products and services and provide special offers and discounts among many other advantages. Email marketing stands out as high cost-effective marketing strategy within the digital marketing landscape, offering a much higher ROI than the more popular social media marketing.

How can Email marketing help in achieving ROI?

If integrated within the broader marketing strategy and executed well, Email marketing can be highly advantageous to businesses in achieving both immediate as well as long-term business goals and objectives. Emailers work as a direct marketing channel and are particularly helpful in communicating about new product/service launches, price-sensitive offers and in nurturing leads. Sending out emails that are relevant to customers’ stage in the marketing funnel with the right content and at the right time, will not only ensure a purchase in the short-term but also help in building customer loyalty that will go a long way in forming strong customer relationships.

What kind of content should I send in company Emailers?

Quality of content is one of the most important factors in deciding the success of an Email marketing strategy. Content that is relevant, useful and sent at the right time can enhance engagement significantly. The higher the relevance, the more likely customers are to open, click and take subsequent actions upon them. Captivating visuals combined with persuasive content and attention-worthy subject lines are all ingredients for a successful Emailer recipe. Segmentation, personalization, SEO as well as social media insights make yet another set of lenses through which content should be seen and tailored. When put together, these factors can offer valuable clues into the type of content that is likely to resonate with recipients in email campaigns.

What is email segmentation?

Email segmentation inovlves creating customer cohorts based on their current stage in the marketing funnel. Analyzing browsing and purchase history can further help to identify the kind of segments to be created as well as tags to be attributed to each cohort. For instance, if a customer has shown interest by browsing and lies at the top of the marketing funnel, targeted emails featuring similar brands, products and prices can be pushed out. This approach also helps to determine their affinity which can be leveraged for more focused email campaigns. Additionally, if a customer has items in their shopping cart and has left without completing the purchase, sending an abandoned cart email with a discount offer or creating a sense of urgency through innovative strategies can be an effective prompt for the customer to take the next step. E-commerce retailers often enhance their sales tactics by sending out emails about the number of fellow customers who have added the same product to their carts in real time. This can have a FOMO effect and push the customer to take immediate action.

How many marketing Emails can I send per day?

It is more about how many emails ‘should’ you send to your customers. So the focus should be on quality over quantity of emailers. In the beginning, businesses can send one email per week. Once a relationship has been established and you know your customers’ preferences as well as what time of the day they are most active, emails can be tailored and scheduled accordingly. The worst thing you can do is to spam your customers’ inbox with promotional emails. Not only can this lead to unsubscriptions, it can also negatively hurt the company’s domain authority.

How can I measure the success of marketing Emails?

Delivery rate, Open rate and Click rate are a few key performance indicators to know how well your email marketing strategy is working. However, it is extremely important to evaluate success metrics in relation to the position of the customer within the marketing funnel. In other words, how far has the customer reached in the marketing funnel can reveal their intentions. For instance, for a new customer, open rate could be relevant however, for a customer who is close to making a purchase or opting in for a service, metrics like Bounce rate, Engagement rate and Conversion rate will give a better perspective on how to optimize your email marketing campaigns.

What kind of goals does Email marketing help to achieve?

If integrated within the broader marketing strategy and executed well, Email marketing can be highly advantageous to businesses in achieving both immediate as well as long-term business goals and objectives. Emailers work as a direct marketing channel and are particularly helpful in communicating about new product/service launches, price-sensitive offers and in nurturing leads. Sending out emails that are relevant to customers’ stage in the marketing funnel with the right content and at the right time, will not only ensure a purchase in the short-term but also help in building customer loyalty that will go a long way in forming strong customer relationships.

What are some of the best practices in email marketing?

Focussing on customers’ needs and wants and making data-driven decisions makes things easy to execute. Always send emails that are relevant to the customer stage within the marketing funnel. Content within the email should be crafted such that it helps customers move closer to conversion. The subject line is the first thing the customer notices, so make sure to make your best impression by keeping it short, sweet and compelling. Refrain from using clickbaits for subject lines at all costs. Do not use heavy images in emails. It can lead to bounced emails or increase the load time which is bad news for customer engagement. Create relevant customer segments and personalize based basis purchase history. Always have a clear and click-worthy Call to Action (CTA). Make sure your Email Service Provider (ESP) is legally compliant.
Email marketing strategy is a great way to nurture relationships. Use data to understand your customers’ preferences and use emails as a tool to help them in making the right choice.