UX Audit is the process of assessing and evaluating a digital product to determine customers’ pain points and improvement areas for a seamless user experience and better performance. The audit aims to look at issues from the lens of UX heuristics, user-interface design, content and usability and offers suggestions on how to approach the problems.
Conducting regular UX audits can help organizations in various ways. For instance, addressing usability issues can help in improving user engagement and can greatly enhance overall user satisfaction. Similarly, it can help boost conversion rates and share recommendations with an action plan that can help in an all-around performance upgrade of the digital product.
UX Audit covers the following areas categorized under 4 key buckets:
A. Heuristic Usability Evaluation
- Usability Evaluation
- Usability Heuristics
B. User Experience
- Visual Design
- Interaction Design
- Mobile Responsiveness
- Design System Inconsistencies
- Layout and Hierarchy Inconsistencies
- Broken Links
- Customer Journey Bottlenecks and Roadblocks
- Accessibility
C. Content
- Content Evaluation
- Outdated Content
- Branding and Messaging
D. Assessment
- Performance Assessment
- Review Product Design against Business and User Experience Goals
- Traffic, Engagement, Conversion Rates, Retention and Sales Analytics
- Legal Compliance (GDPR, CCPA, etc)
At Maya Studios, we specialize in conducting thorough and extensive UX audits that take a deep dive into your digital products and identify key issues and opportunities. Our team examines every aspect of your user experience, from usability and design to content and performance.
By partnering with us, you can:
- Identify and approach usability issues that negatively impact user engagement and satisfaction with a concrete plan.
- Optimize your user interface to create designs that make sense to the user and help them make the right decision.
- Enhance your content strategy by identifying outdated content, providing more information wherever necessary and categorizing the existing content into intuitive buckets to create an effortless shopping experience for the user.
- Improve your website’s performance to load faster and provide a seamless user experience.
- Gain valuable insights to inform your product roadmap and future development efforts.
Don’t let poor UX hamper your digital success. Let Maya Studios help you create exceptional user experiences that drive growth and loyalty.
Contact us today to schedule a UX audit and unlock the full potential of your digital product.